Marketing & Growth
Digital Marketing Specialist
Part Time
Yogyakarta / Remote
Job description
Natra is a rapidly growing B2B SaaS platform that provides enterprise HRIS and Logistics tracking solutions. We leverage innovative GPS technology and automated payroll logic to deliver seamless workforce management to businesses across Indonesia. As we continue to scale, we’re looking for a Digital Marketing Specialist to take charge of our B2B lead generation, ensuring aggressive growth in our inbound revenue streams.
Key Outcomes for this role
Within 1 month
- You have a deep understanding of Natra's core product, USPs, target audience (HR Directors, Operations Managers), and our current marketing stack.
- You are able to navigate our Google Ads, LinkedIn Ads, and Analytics tools independently.
Within 3 months
- You’ve reviewed our current campaign setup and identified immediate opportunities to lower Customer Acquisition Cost (CAC).
- You actively manage incoming MQLs (Marketing Qualified Leads) and optimize landing page conversion rates.
Within 6 months
- You are independently driving the SEO strategy and content calendar for our Blog.
- You proactively identify and fix revenue leakage in our marketing funnels.
Within 12 months
- You own the lead generation performance end-to-end and are a key driver of Natra's MRR growth.
- You are a trusted partner to the founders on growth strategy and market expansion.
What we offer
- A lot of responsibility and freedom. We hire experts and trust them to deliver excellent results.
- Flexible working hours and location (Remote-first culture). The results are what count!
- Competitive salary range: Rp 1.000.000 - Rp 3.000.000.
Job requirements
- You have relevant experience in B2B SaaS marketing or tech startups.
- You communicate clearly and can translate technical software features into actionable marketing copy.
- You have hands-on experience with ad servers (Google Ads, Meta Ads) and SEO tools.
- You are highly inquisitive, pragmatic, and love diving into data analytics to spot patterns.
Job details
Marketing & Growth
Part Time
Yogyakarta / Remote
Rp 1.000.000 - Rp 3.000.000
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